Take-Two CEO Strauss Zelnick receives new contract extension that will earn him major bonuses in microtransactions

Take-Two CEO Strauss Zelnick has received a new contract extension that will keep him in charge of the publisher of NBA 2K and Grand Theft Auto into 2029, where most of that money will come from microtransaction bonuses, according to a report from Axios published yesterday.

Take-Two has not shied away from admitting it plans to add more in-game transactions, and this new contract for Zelnick is an extra symbol of that commitment. Much of Zelnick’s money will come in the form of bonuses through these microtransactions, including the sale of NFTs. So far, this model has been working for Take-Two.