Ludwig launches creative agency Offbrand, takes big-name Twitch streamer as first client

YouTube streamer and content creator Ludwig Ahgren has announced the launch of his latest project, a creative agency that will help fellow content creators plan, produce, and fund events and series. The new agency, called Offbrand, already has its first notable client, aiding Twitch’s most popular streamer xQc in a game show series called Juiced.

Ludwig is one of the most well-known streamers in the livestreaming space, amassing over 3.2 million subscribers on YouTube and thousands of live viewers every stream. The creator’s meteoric rise began on Twitch during a 31-day subathon that largely popularized the practice. But after his move to YouTube, Ludwig only began to strive for grander events. After producing the live version of his Jeopardy-like game show, Mogul Money, the streamer has now sought to help other creators fund and create their ideas.