First WoW, now Destiny 2: Subreddits are tricking AI with fake posts about Glorbo

Many online publications have turned to AI to churn out cheap, quick content. It seems audiences aren’t too happy with this though, as subreddits have begun tricking these AIs with a new meme that first popped up in the World of Warcraft sub and has now entered the Destiny 2 one. Welcome to the world of Glorbo.

What is the Glorbo meme and why are subreddits using it?

Glorbo is nothing. It’s made-up fiction that tricksy Redditors are using to dupe sites that use AI to scrape subreddits for stories. As Redditor AdamG3691 explains, it all started when an r/WoW user noticed an AI was scraping the sub to make articles. Redditors then simply made lots of posts about Glorbo—an overpowered gun or boss, an annoying character, an event, anything, really—and then waited for the AI sites to start posting articles on it. They then name and shame and revel in their prank.