The iconic Sonic villain, Dr. Robotnik, better known as Dr. Eggman, has shaved his mustache to support the Movember Movement.

To raise awareness for men’s health issues, Sega has partnered with Movember and shaved off Dr. Eggman’s mustache so he can participate in the movement. According to Sega’s EMEA Vice President, Daniel Lazarides, the idea is to get more men to join in by looking up to Dr. Eggman’s new style. Sega also commissioned research that discovered approximately one third of men aged 16-24 participated in the month of Movember and that about a fifth of them were inspired to grow a mustache.

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