Riot Games opens doors to betting sponsors in Tier 1 LoL and VALORANT — and why I believe it’s a good decision

Riot Games is officially allowing League of Legends and VALORANT teams in the Americas and EMEA Tier 1 scenes to sign sponsorship deals with sports betting companies, a landmark policy shift aimed at creating new revenue streams for its partner esports organizations.

John Needham, Riot’s president of publishing and esports, made the announcement on June 26 through a detailed article outlining the company’s intent to embrace esports betting partnerships with “safeguards to protect competitive integrity and the fan experience.”