DATA.BET expands betting reach with Odds Reactor partnership

DATA.BET has unveiled a pivotal partnership with Helsinki-based B2B odds provider Odds Reactor, marking a major step in its evolution from an esports-focused company to a full-scale sports betting content supplier.

The collaboration enables DATA.BET to deliver an expansive sportsbook portfolio spanning more than 50 sporting disciplines. The integration, completed in just three months, highlights the technical efficiency of both firms.