Twitch reportedly begins showing betting ads to U.S. audiences

Many Twitch viewers have reportedly started to get betting advertisements for audiences. The platform, which previously maintained strict rules around gambling content, has allegedly started displaying ads for betting operators to viewers in the United States as part of its regular ad inventory rather than through direct creator sponsorships.

The move brings a huge shift in how Twitch approaches gambling-related revenue, since creators remain restricted from promoting such services directly, even as the platform itself profits from these adverts. According to the community guidelines, Twitch states that they “do not allow users to share links or affiliate codes to sites that contain slots, roulette, or dice games,” to stop affiliate promotion for these sites.