From creator to co-owner: NiceWigg joins 100 Thieves ownership group

100 Thieves has added another familiar face to its ownership circle, unveiling longtime content creator Jack “NiceWigg” Martin as a new co-owner of the organization. 

The announcement was made through a skit posted on X (formerly Twitter) on Jan. 5, 2026, marking a huge milestone for one of the brand’s most closely associated personalities.