Winamax becomes G2 Esports’ betting partner

G2 Esports has signed a multi-year partnership with the French operator Winamax. It became the organization’s official esports betting partner across the League of Legends team in the LEC and its Kings League Germany project, G2 FC.

According to G2’s press release, this partnership is the first betting or online casino sponsorship allowed by Riot Games since the rule change that permitted sponsors from the gambling, betting, and iGaming industry, conditional upon Riot’s approval.